8 ways to maximize brand awareness through paid and organic search by Digital Marketing Depot

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A full 87% of shoppers in the U.S. begin product searches online, with a majority turning to Google to find the answers they need. The path to purchase is non-linear, with multiple touches occurring across channels, devices, and locations.

Providing potential customers with helpful content throughout this journey is the best way to build trust. The majority of consumers say they trust websites more that appear at the top of the search engine results pages (SERPs). Ranking highly on Google is the best way to build brand awareness, generate leads, increase revenue, and provide genuine value to your customers.

This guide from Conductor outlines eight strategies to maximize brand awareness and make your organic and paid spend go further. Visit Digital Marketing Depot to download 8 Ways to Maximize Brand Awareness Through Paid and Organic Search.

The post 8 ways to maximize brand awareness through paid and organic search appeared first on Search Engine Land.

      



Author: AliensFaith
HighTech FinTech researcher, university lecturer & Scholar. He is studying his second doctoral degree at the Hague International University. Studying different fields of Sciences gave him a broad understanding of various aspects of life. His recent researches covered AI, Machine-learning & Automation concepts. The Information Technology Skills & Knowledge gave his company a higher position over other regional high-tech consultancy services. The other qualities and activities which can describe him are a Hobbyist Programmer, Achiever, Strategic Thinker, Futuristic person, and Frequent Traveler.

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